JOY transcends the conventional boundaries of a shop or retailer; it embodies a profound idea. As we continue to evolve and expand, we are committed to harnessing the essential resources required to effect positive change in how people socialize, interact, and express themselves. Initially, we aim to establish our presence in areas where comprehensive sex education is lacking, extending our influence to schools and beyond. We firmly believe that sexual education and preventive measures are indispensable, ensuring that every teenager has access to information, guidance, and counseling provided by qualified experts.

Simultaneously, we are diligently crafting the comprehensive JOY ecosystem. Our efforts are focused on developing three innovative products, including a digital solution. Thanks to advancements in science and technology, we have the means to create truly valuable products that enhance our daily lives, with JOY being the embodiment of intimate life. In essence, we are dedicated to fashioning a product for the mind, one for the body, and an app that seamlessly ties it all together. We eagerly peer into the future, confident that we will deliver a transformative and life-enriching experience.